From that information, it produces a list of questions people have actually searched on Google. There are several tools that can help, but a free one called Answer The Public lets you select your language, your country, and then put in a word or phrase related to the topic you are interested in. Most people searching on Google have a question they want answered, so a good starting point for generating content ideas is understanding what people are asking related to your business or destination, its products, and product categories.
How to find out what people are searching for? Since 2004, Google has kept track of searches across its many search engines, providing a vast amount of information that offers many insights including search trends, seasonality of searches, relative interest in a topic, monthly search volume, and topically related searches. There are many ways to generate ideas for new content, but the focus here will be on leveraging data from billions of searches people have already performed on Google. Better understanding of what those queries are, and how relevant they are to your business, can help you decide what new content to write that will resonate with your target market. Other than social media, increased awareness of your business typically comes from users finding your content on search engines such as Google, which attempt to provide the most relevant content to a person’s search query. It can be shared on social media, promoted in email marketing, in paid ad campaigns, and linked to from other sites.Ĭontent is critical to business success as it highlights your expertise and authority and builds trust. This content builds awareness for your business and helps make it relevant to your consumers’ wants and needs, which in turn can keep them coming back and strengthen brand loyalty. Your website should provide valuable, engaging content that customers or prospective customers are looking for. Using Search Insights to Spark New Content Ideas